CUSMKG301A - Assist with the promotion of creative acts Competency Mapping Template

Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUSMKG301A Mapping and Delivery Guide
Assist with the promotion of creative acts

Version 1.0
Issue Date: May 2024

Qualification	-	Unit of Competency	CUSMKG301A - Assist with the promotion of creative acts
Description	This unit describes the performance outcomes, skills and knowledge required to assist with the promotion of creative artists or groups.
Employability Skills	Not applicable
Learning Outcomes and Application	This unit covers the skills and knowledge required to work in a creative environment where artists are being promoted. Personal assistants in a promotions company would typically perform this role, but members of a band or performance act may undertake this role on their own behalf or in collaboration with a promotional agent.
Duration and Setting	X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites	Not applicable
Competency Field

Development and validation strategy and guide for assessors and learners		Student Learning Resources	Handouts Activities	Slides PPT	Assessment 1	Assessment 2	Assessment 3	Assessment 4
Elements of Competency	Performance Criteria
Element: Contribute to the development of promotional strategies	Participate in discussions with relevant personnel about marketing and promoting artists as required Contribute ideas about activities that could be included in promotional strategies Compile information about the potential of all media outlets for promoting artists and creative acts Maintain documentation related to promotional strategies as required
Element: Assist with promotional activities	Contribute to the development and distribution of promotional material to advance profile of artists Monitor and document the results of strategies to test the response of target markets to promotional materials Assist with the organisation of publicity opportunities for artists Maintain a database of industry contacts and sources of industry information
Element: Contribute to reviews of promotional strategies	Compile data and information on the impact and effectiveness of promotional activities In consultation with relevant personnel prepare materials for meetings as required Participate in discussions with relevant personnel about revisions to promotional strategies as required Respond appropriately to constructive feedback on own work performance from relevant personnel

Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the ability to: assist with promotional activities for an artist or creative act maintain a database of industry contacts work cooperatively in a team environment.
Context of and specific resources for assessment	Assessment must ensure: access to an environment where promotional activities are undertaken access to artists and music industry personnel use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed.
Method of assessment	The following assessment methods are appropriate for this unit: written or oral questioning to test knowledge as listed in the required knowledge section of this unit case studies to assess candidate's ability to address issues and challenges that arise in the context of assisting with the promotion of creative acts direct observation of candidate maintaining a database of industry contacts.
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title] Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication and teamwork skills sufficient to:

interpret and clarify written and verbal instructions

work collaboratively in a team environment - both independently on assignment and under direction

respond positively to constructive feedback

organisational skills sufficient to:

collect and review information on a given topic

maintain filing and information retrieval systems

literacy skills sufficient to:

interpret written background information

write notes on information gathered verbally

self-management and planning skills sufficient to:

prioritise work tasks

source information and reference material in a timely fashion

work under pressure and meet deadlines

seek expert assistance when problems arise

technical skills sufficient to:

use the internet to access information

use standard word-processing and database applications

Required knowledge

industry knowledge, including:

roles and responsibilities of industry personneland agencies

industry terminology

issues and challenges that arise in the context of assisting with the promotion of creative acts

copyright clearance procedures

OHS as it relates to working for periods of time on computers

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant personnel may include:	managers supervisors colleagues artists and performers artist managers publishers advertising agencies public relations companies media personnel, such as: broadcasters critics journalists digital distribution agents.
Artists may include:	arrangers composers songwriters performers, including: musicians singers dancers actors circus performers writers visual artists craftspeople designers.
Activities may include:	advertisements attention-seeking gimmicks competitions industry functions internet broadcasts live performances, including: auditions festival appearances headline acts supporting acts media announcements and interviews podcasts product launches, e.g. artist websites radio broadcasts television appearances.
Strategies may be for:	live events print media online: artist's own website social networking sites digital distribution agents radio television.
Media outlets may include:	print television radio internet digital communication devices, e.g. mobile phones.
Development and distribution of promotional material may include:	drafting media releases compiling visual material writing and sending broadcast emails about promotional activities maintaining a database of contacts updating websites.
Promotional materials may include:	artist profiles, e.g. biographical and professional artist websites print, such as: banners brochures business cards flyers handbills pamphlets posters stickers demonstration recordings: digital downloads filmed performances interactive media products, e.g. podcast music recording and/or videos, e.g. CD and DVD media kits novelty giveaways photographs portfolios presentations press releases prototypes publicity shots reviews scores T-shirts.
Industry contacts may include:	artist and repertoire (A&R) managers artist managers artists booking agents education and training organisations entrepreneurs legal counsel and accountants music distributors industry associations journalists producers promoters publishers wholesalers and retailers radio presenters record producers recording engineers studio/venue managers production personnel, such as: front-of-house lighting sound staging vision systems tour managers.
Sources may include:	discussions with industry personnel and promotional consultants music charts, including: internet radio television print music downloads, websites and blogs industry associations media, including: articles bulletins directories information sheets journals magazines newsletters reviews subscriptions trade papers industry productions and events, including: awards competitions conferences conventions exhibitions festivals functions performances trade fairs suppliers of products and services.
Materials for meetings may include:	agendas agenda papers minutes PowerPoint presentations photos and other visual material.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Participate in discussions with relevant personnel about marketing and promoting artists as required
Contribute ideas about activities that could be included in promotional strategies
Compile information about the potential of all media outlets for promoting artists and creative acts
Maintain documentation related to promotional strategies as required
Contribute to the development and distribution of promotional material to advance profile of artists
Monitor and document the results of strategies to test the response of target markets to promotional materials
Assist with the organisation of publicity opportunities for artists
Maintain a database of industry contacts and sources of industry information
Compile data and information on the impact and effectiveness of promotional activities
In consultation with relevant personnel prepare materials for meetings as required
Participate in discussions with relevant personnel about revisions to promotional strategies as required
Respond appropriately to constructive feedback on own work performance from relevant personnel

Forms

Assessment Cover Sheet

CUSMKG301A - Assist with the promotion of creative acts

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

Assessor name:

Signature:

Date:

Assessment Record Sheet

CUSMKG301A - Assist with the promotion of creative acts

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date:

Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUSMKG301A Mapping and Delivery Guide Assist with the promotion of creative acts

Version 1.0 Issue Date: May 2024

Evidence Required

Submission Requirements

Assessment Tasks

Observation Checklist

Forms

Assessment Cover Sheet

CUSMKG301A - Assist with the promotion of creative acts

Assessment task 1: [title]

Assessment Record Sheet

CUSMKG301A - Assist with the promotion of creative acts

CUSMKG301A Mapping and Delivery Guide
Assist with the promotion of creative acts

Version 1.0
Issue Date: May 2024